Sperm Racing
S26 BIOSPORTS
Concept

Turning HealthIntoCompetition

Sperm Racing got people to pay attention. S26 turns that attention into a real health race: two people, clear protocols, and measured markers deciding who wins.

TL;DR

The goal is not to make money; it is to see if S26 can break even. Production is expensive, most races run at a loss, and partner activations are the experiment for whether this can become a longer-running format.

Concept Trailer
Watch

The first format compares different health protocols, including peptide vs. non-peptide competitors, across a stack of markers.

Current Summer Season

Race
Partners

The current-season partner stack for S26: market mechanics, health data, and open partner lanes around the race.

Official Season Sponsors
SponsorCase Study
Official Season Sponsor
Polymarket logo
Prediction market partner
Case Study
Polymarket Race Markets

Around 300M views, millions in betting volume, and 8,343+ users from the race-market activation in Feb 2026.

~300M views
Millions in betting volume
8,343+ users (Feb 2026)
Activations
Live race marketsBet slips meme campaignCreator clips
Official Season Sponsor
Superpower Health logo
Biomarker testing partner
Case Study
Biomarker Content Engine

Superpower biomarker tests became ad-ready health content, helping increase sales while giving the brand promotional creative for the new format.

Biomarker test story
Sales lift support
Ad-ready content
Activations
AdsProtocolCustomer acquisition
Ecosystem Partner
Partner
With Us
Build the next lane
Direct Contact
Call 317 966 2898eric@spermracing.com
Final sponsor slots close July 3, 2026.
Livestream Set

Our Livestream
Set

This is the real S26 room being turned into the broadcast environment: race table, lab surfaces, lighting, camera lanes, and sponsor placements.

Actual S26 livestream set being built inside the warehouse
Actual Build Photo
Warehouse Set
The real room being turned into the S26 broadcast set
S26 livestream set render
Set Render
The build direction for the custom stream room.
Built
In-House

A real warehouse build, made specifically for the S26 livestream instead of a one-off rented event room.

Press

Covered
By

New YorkPost
New York Post
World-first race story
New York Times
New York Times
Magazine feature
ABC 7
ABC
Broadcast segment
Reuters
Reuters
Video wire coverage
TMZ
TMZ
TV segment
Complex
Complex
Culture coverage
NewsNation
NewsNation
Health segment
Vice
Vice
Culture coverage
Clips

Some Of Our Clips

We know how to make things go viral. Tap any tile for the original post.

34M Views Instagram post
34M Views
Instagram
30M Views Instagram post
30M Views
Instagram
18M Views Instagram post
18M Views
Instagram
16M Views TikTok post
16M Views
TikTok

Talked
About By

Tom Brady and Logan PaulTom Brady + Logan Paul16M IG / 26M IGAdin RossAdin Ross7M TwitchPenguinz0Penguinz018.1M YouTubeAndrew SchulzAndrew Schulz4M+ InstagramTheo Von and David SpadeTheo Von + David Spade9M IG / 4.7M TikTokMichael PhelpsMichael Phelps4M InstagramSam AltmanSam AltmanOpenAI / AISteve HarveySteve Harvey12.7M TikTokNoel MillerNoel Miller2.55M YouTubeFaZe RainFaZe Rain5.24M YouTubeSneako and N3onSneako + N3onKick clipJoe BartolozziJoe Bartolozzi24.5M TikTokCody KoCody & Ko5.6M YouTubeKanel JosephKanel Joseph2.9M TikTokBarstool Sports video thumbnailBarstool Sports6.5M XNoah BoatNoah Boat8.5M YouTubeJimmy ZhangJimmy Zhang1.79M YouTube
Sperm Racing race visual
Partner Presence

Where Partners Live

01
Race Title

Presented-by position around the race name, countdown, and recap package.

02
Track Layer

Lane graphics, starting gates, finish overlays, and measurable stat cards.

03
Broadcast Layer

Lower-thirds, matchup cards, scoreboard panels, replay frames, and winner screens.

04
Social Layer

Every race creates short-form hooks, creator reactions, press screenshots, and edits.

05
Custom

Custom integrations can put the sponsor product inside the race itself: challenge mechanics, health protocols, track moments, live segments, and product-led storylines built around the partner.

Built In Format